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Invision Agency
Invision Agency is a celebrity entertainment photo agency formed in 2012 by The Associated Press and several of the leading photographers in the entertainment industry. It was conceived by Blake Sell, at the time the director of photo products at The Associated Press and shortly after being presented as a viable business model to AP's management committee, was approved by AP's board of directors, moving substantially AP's entertainment photo operations to the new company.〔(Invision Launch )〕
The company is jointly owned by AP and leading entertainment industry photographers and has offices in Beverly Hills, New York and London.〔(Invision Locations )〕 The company is headed by Managing Director Dan Becker.〔(Dan Becker )〕
In addition to providing media coverage of celebrity entertainment events for the Associated Press, including movie premiers and award shows such as the Academy Awards, Golden Globes, Emmy Awards, MTV Awards and others, Invision provides commercial photography and video services for major entertainment producers, publicists and advertising agencies backstage and on the set of television, movie and other celebrity events and product launches.〔(PhotoArchiveNews May 24, 2012 )〕 Invision photos are published daily in the world's largest print, broadcast and online media organizations through distribution by The Associated Press, including People Magazine, The Hollywood Reporter, Entertainment Weekly, OK! Magazine, Us Weekly, Yahoo!, ABC, BBC, FOX, NBC and others.〔(Us Weekly - Halle Barry )〕〔(People Magazine - Anne Hathaway )〕〔(OK! Magazine - Melissa Joan Hart )〕〔(BBC Oscars Coverage )〕〔(BBC Oscars Coverage Daniel Day-Lewis )〕〔(ABC - Jay Leno )〕〔(FoxNews - Jay Leno )〕
==History==
The launch of the Invision Agency on May 24, 2012 was reported widely within the entertainment industry as an alternative to the dominance of Getty Images in celebrity entertainment photos, including a headline article in the entertainment trade publication Variety〔(Variety May 24, 2012 )〕 and in the photo industry publication Photo District News.〔(PDN May 24, 2012 )〕 The digital industry news site PetaPixel headline read "AP Challenging Getty’s Supremacy by Spinning Off a New Photo Agency" to underscore Invision Agency's goals.〔(PetaPixel May 24, 2012 )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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